6 Ways to Improve Your SDR Workflow

Working late again? In a fast-paced environment where task management and focus are always a priority, it can be challenging to get everything done during the regular 9 to 5 grind. When there are only so many hours in the day, it’s critical to make the most of them....

How Your Open Rates Are Lying To You: What To Track Instead

Outbound prospecting is hard work, but it’s worth it. Prospecting teams can grow your pipeline much faster than inbound marketing or partnerships. According to a study by MarketingProfs.com, outbound is the #1 most effective form of b2b lead generation. Outbound...

5 Simple Tips for Determining Lead Quality

m When most people think about developing leads, quantity is often the focus. Hiring more sales reps and front-loading seems to be the default practice of most organizations—whether they’ve actually thought about the process or not. While an increase in sales...