How Tapstream Kickstarted Outbound w/ Outside Help

Starting from scratch, alone, can feel daunting

i hope you’re enjoying these tidbits from the Triple Your Sales Guide – Part 3 on outbound prospecting. i know that a lot of businesses love the idea of investing more in outbound… but struggle with the time, attention or money to get it started.

well in doing a new initiative, sometimes it’s as simple as making one hire, picking one person, or finding the right outside company to help kickstart things.

at the end of 2013, Tapstream was a hot startup to watch in the mobile analytics space. they had grown their mobile user acquisition platform to 2,000 users in under 2 years and had just raised a seed investment round in order to grow sales.

Case Study: Acquia On The $100 Million Revenue Trajectory ($100M Is “When”, Not “If”)

What does it take to become the fastest growing private software company in North America, as Deloitte named Acquia in November 2013?

Well, it helps if you can create all the qualified leads you need, because with predictable, scalable lead generation, you can create predictable revenue & growth.

Acquia’s sales leaders decided that, to hit their very aggressive IPO-track / $100 million+ revenue growth goals, they couldn’t depend solely on inbound leads coming to them, or on partners.

In spring 2012, Tim Bertrand, VP Worldwide Sales at Acquia, discovered the Predictable Revenue book, through David Skok’s Why Salespeople Shouldn’t Prospect article.