The following is an excerpt from The Predictable Revenue Guide To Tripling Your Sales:
what happens after you click <send>?
The apps you buy should help you and your team see more clearly through clutter, not add to it. eMail add-ons help salespeople do two critical things:
1.) Monitor Email Effectiveness by tracking open rates (to identify subject lines that work) and reply rates (to identify email body content works)
2.) More Conversations: Reps who called a prospect after the prospect opened an email, clicked a link, or opened an attachment connected with that prospect 34% of the time. Acquia improved reps’ call connection rate by 29% with Yesware’s insights.
These apps helps identify actionable insights into how your prospects and customers are reacting to your messages.
5 Email Tips
• Increase your chance of opening by sending to 2+ ppl: “Is there someone you want me to copy on this?”
• Send emails on Friday afternoon: weekend open rates are highest
• Don’t wait days for a reply – after 24 hours, your email is all but done
• Only 12% of emails get forwarded; knowing which do helps in targeting efforts
• Email reading happens 24×7 – schedule your sends for very early in the morning